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Shine Coaching

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 I let work get out of hand. I put it on a pedestal and wasn't quite sure how to get it back down.


For 14 years I did work I genuinely loved - the people, the pace, the purpose of HR. I was respected, valued, constantly in demand. It gave me such a buzz.


And God, I worked so damn hard.


60-70 hour weeks. CIPD degree in my "spare" time. Running a household. Battling a teenager going off the rails. I felt I had to prove I could cope, take on the world, and more. I didn't know how to take my foot off the pedal - and truthfully, I was afraid of what would happen if I did.


Everyone thought I had it sorted. I'd been masking for so long it became second nature.


It wasn't until the pandemic that I caught sight of what I'd become.


I couldn't switch off. My mental and physical health were suffering. My relationships weren't as solid as I wanted. I'd lost sight of the whole me - not just the work me.


Sound familiar?


You're not alone. And you can change. I did.


When I eventually stepped back and did the inner work I'd been postponing for years, everything changed. Not my skills. Not my experience. My relationship with myself.


That's when I understood what had actually been missing. And it's the reason I do the work I do now.

Sally standing and leaning against a wall wearing a spotty dress

Who I work with

Who I work with

Who I work with

I work with people who are great at leading others but have lost the thread of leading themselves.


They're brilliant at their job. Often high-functioning. The ones that people lean on. They suspect that something needs to shift -  but they don't want or need to be fixed. They want to be seen, and then gently challenged.


That's exactly who I'm here for.

What I do

Who I work with

Who I work with

I create the time and space for people to realise that understanding themselves, their emotional leadership,  is the most powerful and important development investment they will ever make.


Not a nice-to-have. Not a luxury for when things calm down. The thing that changes everything.


After 14 years in HR, I know that the gap most leaders feel isn't about skills or strategy. It's about the emotional side of leadership -  the part nobody prepared you for.


That's the gap I work in. And that's what Lead From Within was built for.

How I work

Who I work with

How I work

 I don't start with goals and work backwards. I start with the person and work outwards.


My strength is holding space with such warmth and honesty that people feel safe enough to say the thing they've never said out loud. And then I don't let them off the hook!


Warmth and challenge don't have to be opposites - I hold both, and that's what creates the shift.


I also bring myself. My own messy, honest, lived experience. I'm not an expert looking down. I've been in the place many of my clients are in, and I've done the inner work to come through it. That's what makes people trust me to go that bit deeper, faster.

A bit about me

I'm Sally Chapman, founder of Shine Coaching, based in Devon.


I'm an EMCC-accredited Senior Practitioner and ICF-accredited Emotions Coaching Practitioner with 650+ hours of coaching experience across many sectors including education, healthcare and professional services. 


My qualifications and credentials are listed below - but what they don't capture is the lived experience I bring into every coaching conversation.


I do my best thinking outdoors. I have a dog called Nell, a campervan called Valerie, three cats, and an ever-expanding bookshelf!

Qualifications and credentials

EMCC Global Individual Accreditation — Senior Practitioner level

ICF-accredited Emotions Coaching Practitioner - In Good Company

ILM Level 7 Executive and Senior Coach

Insights Discovery Practitioner - Agar Management Consultancy

Neurodiversity-trained coach - Genius Within

650+ hours coaching experience, invest in regular superevision

14-year background in HR, Chartered member CIPD (MCIPD)

Work is part of life, not the point of it.


Me & my sisters enjoying life!

Who do I collaborate and work with ...

Coaching qualifications & accreditations

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